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Alpa Books, your distribution partner for Australia & New Zealand

Professional Representation

Alpa Books is a specialised marketing company dedicated to providing a first class service distributing books into the Australian and New Zealand markets. Concentrating on representing a limited number of key publisher clients, Alpa Books offers a hands on approach in all aspects of marketing. Because we only represent a small number of publisher clients we can ensure that all of your books will be properly presented to all prospective customers.

Headed by Andrew Easton, who has over 30 years of experience in the Australian Book Trade, Alpa Books draws on experienced people to assist with all aspects of the business.

Sales & Marketing

Alpa Books can look after your marketing needs across all market sectors.

Alpa Books has entered into a long term arrangement with NewSouth Books whereby we take care of all the daily correspondence with the publisher and work with them to create an Australian and New Zealand release schedule for your books.

NewSouth Books is wholly owned by UNSW Press. UNSW Press is owned by the University of New South Wales and is government backed and operates as an independent sales and marketing arm of UNSW Press responsible for delivering a profit based on its distribution operation.

Because Alpa Books concentrates on a limited number of publisher clients we ensure that the sales team are equipped with the best sales material for every title. We create individual Advanced Information sheets which provide customers with the necessary information to make the correct purchasing decision. We endeavour to provide internals for all illustrated titles and complete copies of children’s picture books.

NewSouth Books provides marketing support to all publisher clients. This support can be for an individual title, a range or a new line promotion. They work very closely with all major retail chains to pursue co operative opportunities. They participate in retailer catalogues and have a presence at all major retailer conferences. By doing this they ensure that the publishers represented are correctly positioned to achieve maximum sales.

NewSouth Books believe that good publicity is essential in driving customers to bookstores to purchase books. A full time publicist is employed to promote books to an extensive range of key media contacts. The main vehicle is a monthly publicity bulletin highlighting all major titles for the forthcoming months. Additional targeted publicity is carried out on certain titles. We can arrange and manage a freelance publicist for author tours or launches at the publisher’s expense.


NewSouth Books distributes from TL Distribution centre in the Sydney suburb of Moorebank. The centralised distribution operation consolidates air and sea shipments from our agencies, and handles distribution to over 1500 credit accounts Australia wide.

Customer service staff take orders by mail, fax, phone, and email, and operate credit card facilities for non-account customers.